New research from the University of Michigan finds that many parents multi-task with their kids in the car.
Dr. Michelle Macy, lead author of the report, said children of distracted driving parents are at greater risk of being in an accident than kids whose parents pay full attention at the wheel.
Ninety percent of parents surveyed admitted that they often take their eyes off the road , saying they had least one technology-related distraction the past month while driving their kids.
Macy says using a handheld cell phone was one of the most common things that parents reported they were doing.
About half of parents said they had driven while trying to find directions, by using a map or a GPS device while driving. Other distractions were eating, feeding a child, fixing their hair or makeup and picking up dropped toys or other items from the car floor.
Texting was the least common distraction, with just a little over 10 percent of parents reporting texting while driving their children in the past month.
The researchers surveyed more than 600 parents whose children were treated at two emergency departments in Michigan for any reason. The children were ages 1 to 12.
The study will be presented Monday at the Pediatric Academic Societies annual meeting in Washington, DC.